Affordable The need to market your brand cost effectively and consistently has become more important than ever. In the Neighborhood (ITN) is competitively priced to meet this demand for affordable marketing and typically costs less than the price of a postcard. Branding The ITN mix of real estate information such as comps, listings, mortgage matters and “proprietary” information about your business coupled with hearth and home issues creates extended coffee table life. Thus, you reiterate your brand and turn your readers into your customers. And as you know, brand recognition is the name of the game when it comes to positioning yourself in the local real estate market. ITN magazine consistently and systematically markets your brand and tells the whole story in a way other direct mail pieces cannot. As a result, you earn “precious mind share” among potential home buyers and sellers in your market. Innovative Real estate magazines by themselves are not innovative, have no shelf life and publishers don’t spend the money to direct mail them because 75% go right in the garbage—that is why most are in grocery store racks. Realty Times subscriptions are directly mailed, but 98% of their subscribers are realtors/lenders—not your potential clients. However, a direct mailed, glossy lifestyle publication that marries hearth, home and happenings with a distinct marketing message (and your listings) will not only reach your intended market, but also be retained, create brand recognition, educate readers on the your company’s missions and philosophy, and leverage your position in the real estate market.